Browse around for retro swimsuits, sexy bikinis and tips to enjoy your next beach holiday.

Posted on Thursday, September 01, 2011
Assets is the latest collection from Target bathing suits: black tankini from Spanx from Sara Blakely Target is one of the largest retail companies in the United States, and when the summer season starts, plenty of consumers go to a Target store to shop for Target bathing suits. The stores enjoy a reputation for offering a wide variety of affordable swimwear for men, women and children.

One of the things consumers love about shopping for swimsuits at Target is that they sell bathing suits in separate pieces, making them ideal for a mix-and-match swimwear ensemble. A woman can buy a pink bikini top, for example, and pair it with a black bikini bottom. Of course, one-piece bathing suits are also available, and there are hundreds of designs from which to choose.

Target bathing suits received an even bigger boost in 2011 with the addition of swimsuits from the Assets by Sara Blakely line by Spanx.¹ Spanx is a well-known manufacturer of slimming clothing, and the company's line of swimwear for Target features one-piece bathing suits, swim dresses, full-coverage bikinis, and tankinis. The pieces in the collection cost from $30 to $50. The Assets bathing suit line has been so popular that stocks of it at several Target stores have been running low since June 2011 and at the time of this writing, only one piece is available on the web site.

Another piece of good news is that a high-end Italian fashion house will be launching a collection of apparel and accessories to be sold at Target stores, including swimsuits.² A Missoni bikini can cost up to £300, or about $430, so it isn't surprising that those who want to own a piece of Missoni clothing at a price that is more affordable are highly anticipating the Missoni collection for Target. The Missoni offer will be available for only a limited time in Target stores, from September 13th to October 23rd, 2011.

There are many other brands and designers featured in the Target bathing suits department. These include Mossimo, Xhilaration, and Manhattan Beachwear. In order to choose from the widest swimwear selections available, consumers are encouraged to do their shopping just before summer opens, although there are still plenty of choices even in the summer months of June and July.

  1. CBS Boston: “Slim Suits” Trim Down Beach Shopping Stress
  2. Global Grind: Missoni for Target is worth the wait